The likes of pop-ups and banner ads are largely ignored by the vast majority of online shoppers, and worse still, they’re deemed to be spammy. People simply don’t engage with traditional invasive eCommerce marketing techniques. It’s true that gamification (the process of adding game elements to something) has grown within marketing, and it has grown out of necessity. Spin-To-Win: An Example of Gamification in Marketingįor a moment, let’s take a step back and investigate how gamification works in marketing. Spin-to-win is a popular eCommerce feature that provides a fun game element, offers your consumers a little bonus, and, at the same time, provides a boost to your sales and engagement metrics. That’s the primary reason why gamification has become part of our online shopping experience. They’re fun, they provide a sense of winning, and often you get something to take away for your efforts. Spin-To-Win Examples for eCommerce and Why It Works
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